{"id":8400,"date":"2026-07-22T09:14:56","date_gmt":"2026-07-22T08:14:56","guid":{"rendered":"https:\/\/www.piscinebluegreen.it\/blog\/2026\/07\/22\/bien-etre-et-hospitalite-pourquoi-les-hotels-et-les-relais-investissent-de-plus-en-plus-dans-les-spas\/"},"modified":"2026-07-22T09:37:16","modified_gmt":"2026-07-22T08:37:16","slug":"bien-etre-et-hospitalite-pourquoi-les-hotels-et-les-relais-investissent-de-plus-en-plus-dans-les-spas","status":"publish","type":"post","link":"https:\/\/www.piscinebluegreen.it\/fr\/blog\/2026\/07\/22\/bien-etre-et-hospitalite-pourquoi-les-hotels-et-les-relais-investissent-de-plus-en-plus-dans-les-spas\/","title":{"rendered":"Bien-\u00eatre et hospitalit\u00e9 : pourquoi les h\u00f4tels et les relais investissent de plus en plus dans les spas"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\n\n

Pourquoi le bien-\u00eatre est aujourd’hui un choix strat\u00e9gique<\/strong><\/h3>\n

\nNegli ultimi anni il concetto di ospitalit\u00e0 \u00e8 cambiato profondamente. Chi sceglie un hotel, un relais o una struttura ricettiva non cerca pi\u00f9 soltanto una camera confortevole, ma un\u2019esperienza capace di lasciare un ricordo.\n

\nPer questo motivo sempre pi\u00f9 strutture investono in aree wellness, piscine e SPA private: spazi progettati per offrire momenti di relax, aumentare il valore percepito del soggiorno e differenziare la propria offerta in un mercato sempre pi\u00f9 competitivo.\n

 <\/p>\n\n

Le spa, \u00e9l\u00e9ment phare de l’exp\u00e9rience<\/strong><\/h3>\n

\nUna SPA ben progettata non rappresenta solamente un servizio aggiuntivo. Pu\u00f2 diventare il cuore dell\u2019intera struttura, un ambiente capace di prolungare il soggiorno degli ospiti, incentivare le prenotazioni e contribuire alla fidelizzazione.\n

\nPiscine interne, idromassaggi, bagni turchi, aree relax e percorsi wellness permettono infatti di trasformare una semplice permanenza in un\u2019esperienza completa, in grado di coinvolgere tutti i sensi.\n

\nNon \u00e8 un caso che sempre pi\u00f9 boutique hotel, resort e relais scelgano di integrare il benessere all\u2019interno della propria identit\u00e0.\n

 <\/p>\n\n

Quand le design et l’hospitalit\u00e9 se rencontrent<\/strong><\/h3>\n

\nRealizzare una SPA non significa inserire alcuni elementi wellness all\u2019interno di uno spazio esistente. Ogni progetto richiede uno studio approfondito degli ambienti, dei percorsi, della luce, dei materiali e delle esigenze della struttura.\n

\nL\u2019obiettivo \u00e8 creare un equilibrio tra funzionalit\u00e0, comfort e atmosfera, affinch\u00e9 ogni area contribuisca a costruire un\u2019esperienza coerente e memorabile.\n

 <\/p>\n\n

Le projet Monv\u00ec Wine Relais<\/strong><\/h3>\n

\nUn esempio concreto di questa filosofia \u00e8 il progetto realizzato per Monv\u00ec Wine Relais, struttura immersa nelle colline del Monferrato .\n

\nQui il benessere dialoga con il territorio, con l\u2019architettura e con la storia dell\u2019edificio. Gli spazi dedicati alla SPA sono stati progettati per valorizzare le volte in mattoni esistenti, creando un ambiente raffinato e contemporaneo capace di conservare il fascino originario della struttura.\n

\nBlue&Green ha seguito la realizzazione dell\u2019area wellness contribuendo alla creazione di una piscina interna, di un bagno turco e di ambienti pensati per offrire agli ospiti un\u2019esperienza immersiva e autentica.\n

\nParticolarmente significativo \u00e8 il percorso che ha portato alla nascita del progetto: dalle prime fasi di cantiere fino al risultato finale, ogni scelta \u00e8 stata guidata dalla volont\u00e0 di integrare perfettamente acqua, architettura e ospitalit\u00e0.\n

\nIl risultato \u00e8 uno spazio che invita a rallentare, osservare e vivere il territorio attraverso una nuova dimensione di benessere.\n

 <\/p>\n\n

Un investissement qui cr\u00e9e de la valeur<\/strong><\/h3>\n

\nPer una struttura ricettiva, una SPA rappresenta oggi molto pi\u00f9 di un servizio accessorio. Significa aumentare l\u2019attrattivit\u00e0 della struttura, ampliare il target di riferimento, valorizzare il soggiorno durante tutto l\u2019anno e offrire agli ospiti un motivo in pi\u00f9 per scegliere e ricordare quell\u2019esperienza.\n

\nPer questo motivo sempre pi\u00f9 hotel, relais e resort scelgono di investire in progetti wellness personalizzati, capaci di raccontare l\u2019identit\u00e0 del luogo e trasformarla in un\u2019esperienza concreta.\n

 <\/p>\n\n

Concevoir le bien-\u00eatre<\/strong><\/h3>\n

\nOgni struttura ha caratteristiche uniche e richiede soluzioni su misura. In Blue&Green affianchiamo architetti, progettisti e operatori dell\u2019ospitalit\u00e0 nella realizzazione di piscine, SPA e ambienti wellness capaci di coniugare estetica, tecnologia e funzionalit\u00e0, trasformando ogni progetto in un\u2019esperienza da vivere.\n

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